Unlocking Email Security: Understanding the Importance of Email Authentication Checks

November 20, 2023
minutes
Unlocking Email Security: Understanding the Importance of Email Authentication Checks

With email continuing to be one of the most crucial communication channels, the risk of fraudulent activities, spam, and phishing attacks are real threats. 

This is why email authentication checks are important. Even if the term may sound technical, it holds paramount significance in our everyday digital interactions. 

Email authentication checks are the unsung heroes of secure digital communication: they act like invisible gatekeepers, meticulously examining each email that zips across the internet. These checks are designed to verify if an email is indeed sent from who it claims to be. So, in the world of electronic mail, it adds a layer of trust and security.

Data breaches and identity theft have become our reality, so understanding and implementing email authentication methods is no longer just the concern of IT professionals. It's essential knowledge for anyone navigating the digital age. So, let's embark on this journey to unlock the mysteries of email security and understand why email authentication checks are not just important but indispensable.

The Basics of Email Authentication Method

Email authentication is a technical solution to ensure an email is not forged. The layer of security allows ISPs (Internet Service Providers) to check the identity of an email sender properly. That way, it protects recipients from malicious emails by preventing spam and spoofing.

Email authentication works by adding specific records to your domain's DNS (Domain Name System) settings. When verified by the recipient's email server, these records check and confirm that the email comes from an authorized system.  This process adds a layer of credibility to your emails. 

There are three email authentication methods, each serving a different purpose but all working together to ensure the integrity and security of emails. They include: 

  1. SPF (Sender Policy Framework): SPF authentication is a method that detects forging sender addresses during the delivery of the email. In simpler terms, it verifies if the email comes from a domain that that domain's administrators authorize.
  2. DKIM (DomainKeys Identified Mail): DKIM adds a digital signature to the headers of an email message. This signature remains with the email and can be checked by the mail servers that receive it. This method ensures that the content of the email has not been tampered with during transit. 
  3. DMARC (Domain-based Message Authentication, Reporting & Conformance): DMARC builds on SPF and DKIM protocols, adding linkage to the author (“From:”) domain name, published policies for recipient handling of authentication failures, and reporting from receivers to senders, to improve and monitor the protection of the domain from fraudulent email. 

It is important to understand and implement these methods to secure our inboxes and build trust with our recipients, ensuring our emails reach their intended destination without being marked as spam or phishing attempts and improving email deliverability. 

The Importance of Authenticating Emails for Email Security

Emails have become both a necessity and a potential threat. Email authentication helps protect the authenticity of an email, and failing to do so can lead to serious consequences. 

Firstly, your inbox could become a minefield of phishing attacks without security measures. Phishing is a method used by cybercriminals where they pose as a reputable entity in an email to steal sensitive data like login credentials or credit card numbers. These emails often look convincing and can cause significant harm if the recipient falls for the scam.

Secondly, spam is another major concern. Unauthenticated emails can flood your inbox with unsolicited messages, turning your email communication from a useful tool into a source of constant annoyance. Worse yet, some spam emails contain malware that can infect your system if you click on any links or download any attached files. 

Common email authentication checks serve as a robust shield against these threats. By verifying the sender's identity, authentication reduces the chances of phishing emails making their way into your inbox. It also helps filter out spam, as emails from unverified sources can be automatically directed to the spam folder. 

However, the benefits of email authentication extend beyond just the recipients. For senders, especially businesses, it's crucial to maintain their reputation. Imagine if a scammer sends emails on behalf of your business's name. This could lead to financial losses for unsuspecting victims and cause significant damage to your brand's image.

Therefore, email authentication is an essential component of online security. It protects recipients from falling victim to scams and helps organizations maintain the integrity of their communication, ensuring that their messages are received, trusted, and acted upon.

How to Authenticate an Email 

Email authentication is a process that involves a series of steps and the use of specific tools, like SPF or DKIM authentication. This might sound technical, but it's quite simple once you get the hang of it. Let's walk through the process:

1. Implement SPF

To enhance your email server's security, start by setting up an SPF (Sender Policy Framework) record in your domain's DNS settings. This record lists all servers authorized to send emails on behalf of your domain. In this context, the server checks the SPF record to verify the identity of the sending servers. This means that only email servers listed in your domain's MX records are allowed to send emails to your domain, and all others are not. Implementing SPF is crucial in preventing email spoofing and ensuring that your emails reach their intended recipients. 

 2. Set Up DKIM

You can implement DKIM by generating a pair of cryptographic keys.  The private key (which stays on your mail server) and the public key (which goes into your domain's DNS records). When you send an email, your mail server uses the private key to generate a unique signature for that email. The receiving server then uses the public key to verify this signature and determine if the email has been tampered with during transit. 

3. Deploy DMARC

Finally, set up a DMARC record in your DNS settings. This record tells receiving servers what to do if an email fails either SPF  or DKIM checks.  It makes the decision whether the email should be accepted, quarantined, or rejected outright. 

These are the most commonly used email authentication tools. These steps should give you a basic level of email authentication. However, depending on your needs, you may consider using additional tools or services offering more advanced features.

There are various tools available in the market that can enhance email security. Implementing email authentication methods like  SPF, DKIM, and DMARC provides a user-friendly interface to help generate records. For strong email authentication, some other methods offer more advanced features.  Like real-time reporting and threat intelligence, allowing you to monitor your email authentication status and respond quickly to any potential issues. 

Remember, the goal of email authentication is not just to protect yourself but also to protect your recipients and maintain the integrity of an email ecosystem. By taking the time to authenticate your emails, you're doing your part to make the internet a safer place for everyone.

Email Authentication and Deliverability: Benefits of Email Authentication

Email authentication is an important factor that can considerably influence email deliverability.  Email deliverability refers to the ability of an email message to successfully reach the recipient's inbox without being intercepted and discarded by spam filters or outright rejected by the email service providers.

The importance of email authentication cannot be overstated. Without it, there's a high chance your outgoing email messages, whether they are personal correspondences or business communications, could be misinterpreted as phishing attempts or spam. This can lead to them being blocked entirely or redirected to the recipient's spam folder rather than their main inbox.

This risk becomes even more pronounced if you're in the habit of sending bulk emails. Common examples of such emails include newsletters, promotional offers, or mass updates. These types of emails are often seen as red flags by email servers and can be automatically classified as spam if they lack proper authentication.

Email authentication involves validating the identity of the sender before an email is delivered. This process helps to protect email recipients from harmful or fraudulent emails, ensuring only legitimate communications reach their intended audiences. It also helps email senders by improving their sender reputation, thus increasing the chances their emails will be successfully delivered.

 In essence, email authentication serves as a form of digital passport for your emails. It verifies the sender's identity and guarantees that the email has not been tampered with during transit. As such, it plays a vital role in ensuring the integrity of email communications and the deliverability of sent messages.

Without proper email authentication, the success of your email marketing and digital communications strategy might suffer significantly. This is why it is crucial for all businesses and individuals to understand its importance and ensure that all outgoing emails are correctly authenticated.

Email authentication offers the best security measures for individuals and campaigns. Think of email authentication as a great tool associated with your email you can use to enhance your email security and provide better email deliverability.

Subscribe to our newsletter
Arrow
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Senders' Videos

Senders Case Studies
SUSO Digital
Industry - Marketing & SEO
Project length - 2 years
Key result - Market growth, funnel saturation
GROWRK
Industry - Information Technology & Services
Project length - Ongoing
Key result - New market penetration
Pangea.io
Industry - Fintech
Project length - Ongoing
Key result - Safely scaled email outbound, moved off of Google, improved processes 

Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending.

With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.

  • Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause
  • Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF
  • Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end
  • The client reported that Senders helped identify the problem and got them back on track 

Up for coffee with a health kick, sans the jitters? Try Everyday Dose – a brand on a mission to provide coffee lovers with a healthy alternative packed with all kinds of goodies. The Founder, Jack Savage, learned through personal experience that we needed an option that doesn’t lead to a slew of possible side-effects. That’s how this mushroom-based blend with nootropics and collagen protein came to be, helping boost focus, energy, and reduce stress in one go.

The Everyday Dose team prides itself on excellent customer support, in addition to their delicious set of products. So when they spotted DNS propagation issues setting up their customer experience platform, they reached out to Senders to find the best way to sort it out.

  • Senders deliverability experts confirmed the problem the team at Everyday Dose initially diagnosed
  • To enable healthy DNS propagation, the Senders team helped clean their DNS registrar of old DNS records that were causing issues with propagation
  • The client reported they were now able to set up their DNS correctly, enabling them to run their platform smoothly

Myrina.ai stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community.

Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Myrina.ai enables users to automate marketing and sales, while helping them scale their authentic selves while saving time and boosting conversions. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values, empowering them to conquer barriers and achieve their business goals. The company's dedication to providing not only top-notch technological solutions but also a platform for networking and mentorship underscores their commitment to fostering success among women in the entrepreneurial space.

Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

  • Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system.
  • Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams.
  • Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox.
  • As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns.

Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to.

Integrity and transparency are part of their core values, so when their team ran into sending issues, they were referred to Senders.

  • The client’s team spotted issues with DMARC failures in Google Postmaster
  • The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection
  • The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup
Looking for tenant improvements in DFW? Discover how we can help here.
All Case Studies