Skip The Pitch: Using Cold Email For Sales Without Selling

November 21, 2:00 – 3:00 pm ET
Benny Rubin
CEO @ Senders
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SUSO Digital

Industry - Marketing & SEO
Project length - 2 years (so far)
Key result - Market growth, funnel saturation
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Testimonial - text
Testimonial rating
Senders provides strategists who communicate effectively and execute the strategies that their team formulated for us. We have benefited greatly from the joint collaboration with the Outframe/Senders team.
Will Bagnall
Founder & CEO
About SUSO
SUSO Digital are comprehensive SEO experts with a stellar track record, and offer a unique white-label solution to their partner agencies. The SUSO team understood that exceeding client expectations and providing more value is what every agency wants to achieve – but that’s easier said than done. In fact, most agencies who try to build an entire in-house SEO department find it difficult to achieve on their own. When they find SUSO, they are absolutely thrilled. It was our job to help those agencies find SUSO.
Project Goals
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Bring in new direct customers according to the company’s strategic acquisition goal of a specific number of leads per quarter.
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Follow a predetermined release schedule of email drip campaigns, and target specific segments during the specific periods of a calendar year.
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Build new partnerships conversations with target companies.
Project Challenges
Limited experience in direct sales outreach, which required close collaboration between Senders and SUSO from the get-go.
A challenging sell for a cold email environment, which required carefully tailoring and refining the message, as well as crafting a unique strategy.
No infrastructure for qualifying leads and following through on successful outreach opportunities.
Our Solution
In parallel with our efforts to define SUSO’s ICP, we also set up cold campaigns focusing on high-level partnerships with complementary companies to establish a baseline conversion funnel.
At the start of our collaboration, we implemented a range of robust cold email campaigns covering various markets and industries, to better discover the client’s ICP and generate early wins. The initial outreach allowed us to learn more about the markets our client can obtain the most qualified leads from, and those that are most receptive to cold email. The cross-section of our findings helped us further understand how we can leverage cold outreach for SUSO to achieve their goals.
Project Features
Our team of strategists and deliverability experts working closely with the client, enabling the existing SDR team to adapt quickly to the new infrastructure.
Ongoing consultations to optimize cold email campaigns / Continuous support and collaboration between our two teams.
A stable, scalable cold email infrastructure with a back-end of CRM integrations.
A robust set of preventative deliverability measuresand understand new leads.
Ongoing infrastructure and campaign performance monitoring.
Quick and efficient deliverability issue resolution.
Regular meetings as well as reports on campaigns performance ensuring complete transparency and easier campaign optimization.
Ongoing sales guidance by the Outframe/Senders team to help the client’s own SDR team better qualify and understand new leads.
Project Results
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The client expanded their reach across the EU market, as the client originated from the UK.
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The client generated multiple meaningful partnerships that enabled them to add new services and improve current services to their business.
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The client penetrated the US market where they previously had limited contacts.
Senders Case Studies
SUSO Digital
Industry - Marketing & SEO
Project length - 2 years
Key result - Market growth, funnel saturation
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GROWRK
Industry - Information Technology & Services
Project length - Ongoing
Key result - New market penetration
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Pangea.io
Industry - Fintech
Project length - Ongoing
Key result - Safely scaled email outbound, moved off of Google, improved processes 
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Founded by chef David Chang, Momofuku is a renowned culinary brand with a nation-wide presence, including restaurants and an online store with delicious goods. They ran into an issue with their email sending – high bounce rates and blocked sending.

With hundreds of thousands of people on their email lists eager to stay informed, and an impeccable reputation to uphold, Momofuku wanted to nip this problem in the bud quickly.

  • Momofuku reached out to Senders to run a diagnostic test on their sending infrastructure and find the root cause
  • Senders deliverability experts discovered an issue with their DMARC, which was preventing emails from being sent, as their WordPress wasn't aligned with their SPF
  • Senders provided the most effective solution helping Momofuku restore safe sending, and suggested next steps to ensure everything keeps running smoothly on their end
  • The client reported that Senders helped identify the problem and got them back on track 

Up for coffee with a health kick, sans the jitters? Try Everyday Dose – a brand on a mission to provide coffee lovers with a healthy alternative packed with all kinds of goodies. The Founder, Jack Savage, learned through personal experience that we needed an option that doesn’t lead to a slew of possible side-effects. That’s how this mushroom-based blend with nootropics and collagen protein came to be, helping boost focus, energy, and reduce stress in one go.

The Everyday Dose team prides itself on excellent customer support, in addition to their delicious set of products. So when they spotted DNS propagation issues setting up their customer experience platform, they reached out to Senders to find the best way to sort it out.

  • Senders deliverability experts confirmed the problem the team at Everyday Dose initially diagnosed
  • To enable healthy DNS propagation, the Senders team helped clean their DNS registrar of old DNS records that were causing issues with propagation
  • The client reported they were now able to set up their DNS correctly, enabling them to run their platform smoothly

Myrina.ai stands out as a trailblazer in empowering women entrepreneurs through technology and a supportive community.

Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales tools that cater specifically to female entrepreneurs and women-led businesses. Myrina.ai enables users to automate marketing and sales, while helping them scale their authentic selves while saving time and boosting conversions. Their Myrina’s Army community fosters a supportive platform that champions female entrepreneurs and their values, empowering them to conquer barriers and achieve their business goals. The company's dedication to providing not only top-notch technological solutions but also a platform for networking and mentorship underscores their commitment to fostering success among women in the entrepreneurial space.

Naturally, they wanted to make sure their email sending infrastructure was set up correctly to protect their reputation and successfully reach their recipients. Our deliverability team worked with the client’s team on:

  • Aligning the client’s three domains with Amazon to make sure they are compatible and optimized in order to integrate with Amazon’s system.
  • Setting up a proper DMARC policy to protect their domains against unauthorized use and phishing scams.
  • Enhancing email deliverability as well as security, so that each email sent from these domains can be properly authenticated and more likely to land in the right inbox.
  • As a result, the client can protect the reputation of their business and domains, while safely sending out their email campaigns.

Sometimes the sheer number of options of any product can be daunting – how on earth do you pick the right one? This is especially true with supplements, as we can find them just about anywhere, but we can rarely understand a third of the ingredients listed. Unlike most, Physician’s Choice provides supplements with pure, potent ingredients that work. No fillers or “proprietary” blends with unidentified ingredients. They do the research, so you don’t have to.

Integrity and transparency are part of their core values, so when their team ran into sending issues, they were referred to Senders.

  • The client’s team spotted issues with DMARC failures in Google Postmaster
  • The Senders deliverability team worked with the client to update the DMARC configuration to enable report collection
  • The client is now able to obtain detailed reports to diagnose the exact causes of the failures and prevent them in the future with proper DMARC setup
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